Lavazza Vs Nespresso in TV ads

Since 1995, Lavazza has been using heaven as a theme for all its TV ads.  In 2009, its main competitor Nespresso launched a TV ads with the exact same theme. Lavazza asked for the ads to be removed and accused Nespresso of plagiarism. 

Then in 2010, Lavazza featured Julia Roberts in its ads to compete with the famous “What else?” of George Clooney. With George Clooney fronting Nespresso and now Julia Roberts endorsing Lavazza, one can expect more coffee companies to get high profile actors and actress to be their brand spokesperson ...

For sure, the image war between the two coffee brands  is declared on !